Our Approach

People working out outside

We created Alurx in 2020 with one purpose, to help people achieve what is the most valuable thing in their lives - their wellness.

We believe that everyone’s health and path to wellbeing are unique, hence the search for improved wellness should not be limited to generic options lacking trust but based on personalized advice and reliable solutions.

Our approach to wellness is holistic and grounded in our mission to build an all-in-one digital hub to guide one on their journey. Julia Stewart, our Founder and CEO, has designed an online portal that customizes wellness solutions and products for health-conscious customers seeking natural, vetted relief of the highest quality, consistency, and efficacy.

Our ongoing collaboration with renowned doctors and wellness experts ensures that our research and development are backed by science. We offer you the safest, most advanced, and effective products and services across all paths of wellness. Our unique technology platform will guide you, enabling a seamless and customized journey.

We believe that wellness goes beyond one’s personal experience and extends to our communities. We aim at fostering partnerships with individuals, professionals, and organizations that are driven by the same purpose - to enable wellness for all. Our philanthropic activities reflect our commitment. In 2021, we are proud and honored to support Lupus LA and their Fellowship for Pediatric Rheumatology at LA’s Children’s Hospital.

Our Founder


Julia Stewart - Allure X CEO


In 2020, Julia launched Alurx to provide health-conscious individuals with a consistent, proven line of wellness-based solutions. This robust, all-in-one digital hub matches verified wellness information, advice, and products for consumers seeking to improve their overall well-being. Smart customization allows everyone to choose amongst different approaches and helps them shape their own path to wellness. Learn more about our founder here.

Our Community


People posing in a yoga class


Wellness is multi-dimensional, encompassing all aspects of our lives. Our mission to enable wellness for all is anchored in inclusiveness, diversity, social and occupational wellness. At Alurx, we thrive on building relationships with our team members, our business partners and our customers guided by our values of honesty, respect and transparency. Learn more about our community here.