Our Founder's Story
Julia Stewart, Alurx, Inc. Founder & CEO
Julia Stewart's impressive career spans more than 40 years with some of America's most iconic and beloved brands. Her leadership has driven the rejuvenation and growth of companies such as Taco Bell, Applebee's, and IHOP. She served nearly 20 years as Chair & CEO of IHOP and later Dine Brands Global (NYSE: DIN). Through her strategic vision, IHOP acquired Applebee's, resulting in the creation of Dine Brands, the world's largest sit-down restaurant chain. Because of her enduring career and numerous accomplishments, Fortune Magazine named her to their list of the 50 Most Powerful Women in the US.
Throughout Julia's career, she led companies known as "everyday indulgent brands”. Recognizing the importance of maintaining healthy habits, she made a strategic shift to consumer health and wellness. In 2020, she began an entrepreneurial journey with a single mission: Enable health-conscious people to adopt a proactive lifestyle and live longer, healthier lives. Her journey led to the creation of the premium wellness brand, Alurx and the recent introduction of its groundbreaking wellness App. Alurx offers pioneering support aimed at transforming daily habits, one step at a time. The App provides subscribers with expert assessments and customized daily activities in sleep, stress management, and nutrition offered by the esteemed AMEC (Alurx Medical & Expert Council). Additionally, customers gain access to exclusive features, including the Alurx Scorecard, individualized curated resources, tools, products, and motivational prompts. Through Julia's visionary leadership and Alurx's unwavering commitment to wellness, the brand empowers individuals toward a brighter, healthier future.
Julia also serves as an independent board member for various companies, as a mentor, philanthropist, and a highly sought-after speaker. Learn more in her podcast series, in the Wellness Library.
Our Mission
Our mission is to empower health-conscious individuals improve their wellness by adopting a proactive lifestyle for longer, healthier lives.
Our Values
Authenticity: Our intentions are sincere and genuine.
Audacity: We lead fearlessly with bold vision and courageous conversations.
Diversity: We wholeheartedly embrace diversity in every aspect of what we do.
Integrity: Rooted in effectiveness and honesty, we uphold unwavering integrity.
Community: Our commitment extends to enriching and supporting the communities we serve.
Transparency: We openly share our learnings and insights, fostering trust and collaboration.
Meet Our Team
Julia Stewart
Founder & CEO
Visionary leader. From food server to CEO, to entrepreneur.
Board Director, sought-after speaker and mentor.
Virginie Descamps
Chief Marketing Officer
Brand strategy, product development, digital marketing, brand activation, and global business development.
Ken Martin
Innovation Strategy Advisor
Principal Creative Director at google., leading search and AI. Co-founder of GreenPark Sports and Blitz Agency.
Jan Koscelansky
Chief Technology Officer
Co-founder and CPO at Sudolabs, an AI and digital solutions studio for entreprise.
Rachel Clarkson
Admin. & Customer Service
20+ years experience in multi-disciplinary, C-level executive support, optimizing business processes.
Stella Huang
Tech Consultant
Digital Strategy, Marketing and Tech Support across platforms.