Privacy Policy

Your California Privacy Rights

This section applies to any California residents about whom we have collected personal information from any source, including through your use of our Website(s), by buying our products or services, or by communicating with us electronically, in paper correspondence, or in-person (collectively, “you”).

For purposes of this section, “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California consumer/resident or household.

The Information We Collect

We may collect the following categories of personal information about you:

Identifiers, which includes your full name; postal address; email address; telephone number; account number, name, and password; unique personal identifier; Internet Protocol (“IP”) address; Social Security number; driver’s license number, passport number, state or other government-issued identification card number; and/or other similar identifiers.

Commercial information, which includes records of personal property; products or services purchased, obtained, or considered; customer reviews; account balances, payment history, or account activity; bank account information and other information relating to your financial institution; credit application, credit checks, and information from credit reporting agencies; and/or other purchasing or consumer histories or tendencies.

Information relating to Internet activity or other electronic network activity, which includes cookie identifiers; clear gifs (a.k.a. web beacons/web bugs); browser name; internet service provider (ISP); referring/exit pages; operating system; date/time stamp; clickstream data; type of computer; and/or other device characteristics including your choice of settings such as Wi-Fi, Bluetooth, and Global Positioning System (“GPS”).

Geolocation data, which includes Global Positioning System (“GPS”) data; locational information based upon your IP address; cell network data; and/or other similar locational data; and which may be collected from various devices including your mobile device(s).

Audio, electronic, or visual information, which includes records of calls to or from our customer service centers.

Professional or employment-related information, which includes your current occupation; current and previous employers; job title and responsibilities; assets; income; and/or other information related to your work history and/or prospective employment.

Education information: which includes your level of education; education history; and/or degrees obtained.

Inferences about you: which includes your wellness routine, dietary habits, and related areas of interest.

Information not listed above and related to characteristics protected under California or federal law; which includes gender; race and ethnicity; nationality; parental status and other family information; marital status; military service/veteran status; age and/or date of birth.

Other personal information not listed above and described in California Civil Code § 1798.80(e), which includes signature; physical characteristics or descriptions, such as your height and weight; bank account number, credit card number, debit card number, and other financial information; “condition state,” such as your symptoms and pain level, other medicines you are currently taking that could interact with hemp, the desired effect of potential products, dosage preferences, insurance policy number, and other medical information (but in no cases do we collect information regarding specific medical conditions or medical treatment).

What We Do with Your Information

Audio, electronic, or visual information, which includes records of calls to or from our customer service centers.

Education information: which includes your level of education; education history; and/or degrees obtained.

Inferences about you: which includes your wellness routine, dietary habits, and related areas of interest.

We may collect or use personal information about you for the following business or commercial purposes:

To power our product recommendation engine, which tells you which product choices or content suggestions may be right for you
To personalize user experience on our website(s) and application(s)
To process payments
To send periodic emails and other forms of communication
To personalize offers and other marketing that you may receive
To send relevant information via email, based on your choices and actions on our website(s)
To analyze for publication on our website, where this information is all completely anonymized
Customer relationship management
General business administration
Marketing the products and services of others
Financial reporting and accounting
Website optimization and maintenance
Systems and data security

Sources of Collected Information

We may collect personal information from the following categories of sources:

Our website users, customers, and prospective customers, including via our website(s), customer surveys, customer reviews, email, postal mail, mobile applications, telephone, text message, social media, forums, message boards, chatbot, or other means.
Our service providers, which includes customer relationship management providers, analytics providers, website hosting providers, systems administrators, and communications delivery services.
Our Apple App Store for our Wellness App users
Employees and job applicants.

We do not collect any information from third-party sources – we only collect the information you choose to share with us.

Who We Share Information With

We do not sell personal information. We may share your personal information with the several third party categories.

Companies offering products that you have expressed an interest in
Advertising and marketing companies
Other business partners, such as Rakuten, Klaviyo, Attentive, Unleesh, Shopify and Square.

The below companies may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. For more information about the collection, use and sale of your personal data and your rights, please use the below links.

Company	Link to Privacy Policy	Your Rights
Rakuten	https://rakutenadvertising.com/legal-notices/services-privacy-policy/	https://rakutenadvertising.com/legal-notices/services-privacy-rights-request-form

We disclose the following categories of personal information for a business purpose to the following categories of third parties:

Categories of Personal Information Disclosed for a Business Purpose:

Categories of Personal Information Disclosed for a Business Purpose:

Geolocation data

Contact Information

Billing Information

Categories of Third Parties Disclosed To:

HubSpot

Yotpo

Shopify

Your Privacy Rights

If you are a California resident, subject to applicable law, you have the following rights under California law with respect to your personal information:

Right to Know. You have the right to request what personal information we collect, use, disclose, and/or sell, as applicable.
Right to Delete. You have the right to request the deletion of your personal information that is collected or maintained by us.
Right to Opt-Out of Sale. You have the right to opt-out of the sale of your personal information by us. However, we do not sell your personal information.
Right to Non-Discrimination. You have the right not to receive discriminatory treatment by us for the exercise of the privacy rights described above. This right may be subject to the offers described in our Notice of Financial Incentives, which you may access by clicking here.

You may also authorize someone to exercise the above rights on your behalf by emailing customerservice@alurx.com. If we have collected information on your minor child, you may exercise the above rights on behalf of your minor child.

The above rights are subject to our being able to reasonably verify your identity and authority to make these requests. These rights are also subject to various exclusions and exceptions under applicable laws.

If you are a California resident and wish to seek to exercise these rights, please reach us in one of the following ways:

Call: 1-(888)-326-4443
Email: customerservice@alurx.com

For more information regarding this Privacy Policy, or if you have any questions or concerns, you may contact us in the following ways:

Call: 1-(888)-326-4443
Email: customerservice@alurx.com

Notice of Right to Opt-Out

You have the right to direct Alurx not to sell your personal information and to refrain from doing so in the future. If you wish to opt-out of such sales, please do so in one of the following ways:

Call: 1-(888)-326-4443
Email: customerservice@alurx.com

Please consult the other sections of our Privacy Policy for further information on our practices regarding your personal information.

Financial Incentives

We may offer the following financial incentives and/or price or service differences in exchange for the use or sale of your personal information:

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This Privacy Policy was last updated on 12/16/2021